Illustrative Samples
The scenarios and scores below are illustrative only. They are not client projects, client results, or performance claims; they demonstrate how the Homepage Inquiry Scorecard can be applied.
Scenario: A service-business homepage receives search and referral traffic but does not make its offer or next step clear.
Illustrative scorecard: Value proposition clarity (2/5), Trust & proof (1/5), CTA strength (2/5).
Suggested fixes: Lead with the customer outcome, add relevant proof, and make the primary contact action easier to find.
Audit deliverable: A prioritized list of messaging, proof, and CTA improvements. No traffic or inquiry result is implied.
Scenario: A polished homepage emphasizes the business but gives visitors little reassurance or direction.
Illustrative scorecard: Customer-focused messaging (2/5), Objections & risk reduction (1/5), Conversion structure (3/5).
Suggested fixes: Center the copy on customer needs, answer common concerns near the CTA, and explain what happens after contact.
Audit deliverable: Recommendations for clearer messaging, reassurance, and next-step expectations.
Scenario: A business is considering a full rebuild, while its homepage has clear usability but unclear value and contact actions.
Illustrative scorecard: UX & mobile usability (4/5), Value proposition clarity (2/5), CTA strength (1/5).
Suggested fixes: Clarify the hero message, strengthen CTA placement and wording, and address common concerns.
Audit deliverable: A prioritized set of fixes to consider before committing to a larger redesign.
These examples show how I use the scorecard to prioritize improvements during client projects. They’re illustrative, not client results or free custom reviews.