Process

Clear Project Process

Clear steps, predictable delivery, and structured feedback—so you’re never wondering what happens next.

  1. 1

    Discovery & planning

    Goals, audience, priorities, page plan, and requirements.

  2. 2

    Design & build

    Direction first, then build the rest with a consistent system.

  3. 3

    Review & refinement

    Structured feedback rounds and final polishing.

  4. 4

    Launch & support

    Testing, launch, analytics verification, and post-launch support.

Common questions about the process

Answers to common concerns that slow down decisions.

How involved do I need to be?

Enough to provide direction and feedback at a few key checkpoints. You won’t be asked to “manage the project,” but timely input keeps the timeline on track.

How will we communicate during the project?

Once your project is booked, I’ll share my business phone number so we can talk through questions when a conversation is easier than email. Calls are scheduled in advance; email is best for routine updates and written approvals.

What if I miss a deadline or feedback window?

It happens. The timeline can shift if feedback or content comes late. The estimate stage clarifies responsibilities so expectations stay realistic.

What if my scope changes mid-project?

We’ll identify changes early and treat them as add-ons or a second phase. That keeps the original timeline and budget from ballooning unexpectedly.

Typical project timelines
Starter2–4 weeks from kickoff
Growth3–6 weeks from kickoff
TimingMay shift with content and feedback turnaround